Fitzrovia maintains plenty of its historically Bohemian and creative flavour. Well-provided with good independent restaurants, pubs and cafes, private art galleries and shops, it has long been an independently-minded district that is as much residential, commercial and (with University College London nearby) academic.

Its grid of streets, laid out from Georgian times onwards, was a key location for the postwar avant-garde art set known as the English Constructionists, but the artistic presence here, including writers and musicians, goes back centuries further.

Long known as a centre for creative industries such as advertising, engineering and architecture, it has a youthful population. Well-served by Underground stations, bus routes and (from late 2018) by the new Elizabeth Line express metro at Tottenham Court Road.